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Monday, May 4, 2020 | History

2 edition of International marketing digest found in the catalog.

International marketing digest

International marketing digest

  • 35 Want to read
  • 13 Currently reading

Published by Heinemann Professional Pub. in Oxford [England] .
Written in English

    Subjects:
  • Export marketing.

  • Edition Notes

    Includes bibliographical references and index.

    Statementedited by Malcolm H.B. McDonald and S. Tamer Cavusgil ; published on behalf of the Chartered Institute of Marketing.
    SeriesThe Marketing series, Marketing series (London, England)
    ContributionsMcDonald, Malcolm., Cavusgil, S. Tamer., Chartered Institute of Marketing.
    Classifications
    LC ClassificationsHF1416 .I619 1990
    The Physical Object
    Paginationx, 366 p. :
    Number of Pages366
    ID Numbers
    Open LibraryOL1981746M
    ISBN 10043491293X
    LC Control Number90227501

    Find International Marketing Textbooks at up to 90% off. Plus get free shipping on qualifying orders $25+. Choose from used and new textbooks or get instant access with eTextbooks and digital materials. Basics of International Marketing Mode of entry, Product, Positioning, Pricing, and promotion Biswajit Nag Indian Institute of Foreign Trade New Delhi [email protected] @ Commitment to Export Analyse Internal Factors-Product-Resources External Factors-Market EnvironmentFile Size: KB.

    International Marketing by Philip R. Cateora; John Graham and a great selection of related books, art and Has some shelf wear, highlighting, underlining and/or writing. Great used condition. A portion of your purchase of this book will be donated to non-profit organizations. Over 1,, satisfied customers since ! We ship daily M-F.   This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing : $

    This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives. Rajesh Nanarpuzha is an Assistant Professor of Marketing at IIM Udaipur. Previously, he has worked as a brand manager in Dabur, and as a business consultant in the retail and consumer goods domains at Cognizant and Tata Consultancy Services. Rajesh has an MBA from IIM Indore and a doctorate in marketing from IIM Ahmedabad.


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